ZTE isn't the only Chinese tech manufacturer trying to navigate a volatile trans-Pacific trade climate. Of course, there's Huawei, another giant that, like ZTE, has long faced charges of assisting Chinese intelligence efforts. Then there's Coolpad, a phone maker that's hoping U.S. consumers won't judge every firm by its nation of origin.
Why it matters: Chinese companies are sending a loud "we're not all the same" message to the world. Despite the cloud over ZTE and the looming threat of a wider U.S.-China trade war, Coolpad hopes to break the perception of cheap products made with fealty to Beijing, and insists its business is different.