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Illustration: Rebecca Zisser/Axios

American brands are facing challenges in the Chinese market, as trade and geopolitical disputes wage on for the two countries, the Wall Street Journal reports.

Why it matters: Western executives had long-established plans to dominate the Chinese market, but global consumer brands now have a smaller market share in China than at any other time since the last financial crisis, per WSJ.

The big picture: U.S. companies have "miscalculated how difficult it would be to gain a permanent foothold in a country that has turned toward patriotism," the Wall Street Journal writes. Chinese consumers want more products that showcase their pride in being Chinese.

  • Chinese brand recognition is increasing in the market as the quality of goods continues to improve.
  • Chinese consumers are rejecting some foreign brands "because they have run afoul of Chinese politics," writes the Wall Street Journal.

The impact: Consumer spending in China on foreign products is extremely important since it contributes to about 1/3 of global growth, according to WSJ. If more Chinese consumers don't buy foreign products, it will force Western companies to rely on domestic buyers and markets.

  • 70% of smartphone sales in China came from foreign brands Nokia, Samsung and Apple as of 2011; while in 2019, 71% of smartphone sales were from Chinese brands Huawei, Oppo and Vivo, per WSJ.
  • Meanwhile, Pizza Hut and KFC have responded to the shifts by incorporating more locally influenced products.
  • Carrefour and Uber, among other American companies, have decided not to enter the Chinese market because it'd be too complex or costly for them to navigate.

Go deeper:

Go deeper

Ina Fried, author of Login
2 hours ago - Technology

Intel CEO sees making own chips as a matter of national security

Pat Gelsinger. Photo: Axios on HBO

Intel CEO Pat Gelsinger is putting the pressure on the U.S. government to help subsidize chip manufacturing, insisting the current reliance on plants in Taiwan and Korea as "geopolitically unstable."

Why it matters: There is bipartisan support for funding the domestic semiconductor industry, but Congress has yet to sign the check. The Senate has passed the CHIPS Act that includes $52 billion in semiconductor investment, but it has yet to pass the House.

Updated 3 hours ago - World

17 U.S. and Canadian missionaries kidnapped in Haiti

Haitian soldiers guard the public prosecutor's office in Port-au-Prince this month. Photo: Richard Pierrin/AFP via Getty Images

Children are among a group of 17 missionaries kidnapped in Port-au-Prince, Haiti, per a statement from Christian Aid Ministries Sunday.

The latest: "The group of 16 U.S citizens and one Canadian citizen includes five men, seven women, and five children," the Ohio-based group said. Haitian police inspector Frantz Champagne on Sunday identified the 400 Mawozo gang as the group responsible, in a statement to AP.

Ina Fried, author of Login
4 hours ago - Technology

Intel CEO wants to compete against Apple

Intel CEO Pat Gelsinger hasn't given up on the idea of the Mac once again using Intel chips, but he acknowledges it will probably be years before he gets that chance.

  • In the meantime, he is focused on powering Windows machines that give Apple CEO Tim Cook a run for his money.

Why it matters: In getting pushed out of the Mac, Intel not only lost a customer but picked up a new rival.