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Photo via Cheddar

Cheddar, the streaming video network dubbed the "CNBC for millennials" is launching its own business-focused news channel for Snapchat Discover.

Why it matters: It's the latest addition to the two-year-old video company's growing portfolio of digital distribution partners. In the past two weeks, Cheddar has launched new distribution partnerships with Snapchat, YouTube TV, Hulu, Altice, and the news section of The Roku Channel.

  • Cheddar will release a new "Publisher Story" on Snapchat Discover every morning at 6 a.m. ET. It will focus its coverage on personal finance, career news, innovative business news, and cryptocurrency.
  • "I think our partnership with Snap and being on their platform is a BIG part of us building the #1 financial/business news brand for centennials," says CEO and founder Jon Steinberg. "It is WHERE that audience lives."

The bigger picture: As one of the first full-time digital streaming news networks, Cheddar's business model is to expand its distribution as quickly as possible to build its brand while it remains ahead in the space. Many legacy and digital-first text-based news outlets are now racing to catch up and building live shows on social media or on-demand shows for streaming networks.

Our thought bubble: As Axios noted previously, while Cheddar's exact audience numbers are unknown, it's hoping a wide array of video distribution partners will help broaden its reach amongst younger generations that are "cutting the cord," or ditching their cable packages for cheaper, digital bundles.

Go deeper

Ina Fried, author of Login
Updated 59 mins ago - Technology

Exclusive: GLAAD finds top social media sites "categorically unsafe"

The leading social media sites — Facebook, Twitter, Instagram, TikTok and YouTube — are all "categorically unsafe" for LGBTQ people, according to a new study from GLAAD, the results of which were revealed Sunday on "Axios on HBO."

The big picture: GLAAD had planned to give each of the sites a grade as part of its inaugural social media index, but opted not to give individual grades this year after determining all the leading sites would receive a failing grade.

State of emergency declared over fuel pipeline cyberattack

Photo: Luke Sharrett/Bloomberg via Getty Images

A regional state of emergency has been declared in response to a ransomware attack that forced operator Colonial Pipeline to shut down a key U.S. pipeline.

Why it matters: Friday night's cyberattack is "the most significant, successful attack on energy infrastructure" known to have occurred in the U.S., notes energy researcher Amy Myers Jaffe, per Politico.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Health: Fall and winter COVID surge "unlikely" if people get vaccinated.
  2. Politics: School boards are the next political battleground.
  3. Vaccines: Pfizer begins application for full FDA vaccine approval — Moderna says its COVID booster shot shows promise against variants.
  4. Economy: U.S. adds just 266,000 jobs in April, far below expectations.
  5. World: Asia faces massive new COVID surgeIndia records its deadliest day of the pandemic.
  6. Variant tracker: Where different strains are spreading.