Cheddar, the streaming video network dubbed the "CNBC for millennials," is launching a partnership with Synacor Inc., a tech platform, that will give people who pay for "skinny bundle" TV packages access to Cheddar content for free.
Why it matters: The capability gives customers access to Cheddar in the same way they would access a traditional cable network through a skinny bundle.
"We are always in base bundle, so this means all subscribers of these leading platforms can access us. This type of access is available to all our pay TV distributor partners as quickly as they give us the GO to make this available to their subscribers."— Jon Steinberg, Cheddar CEO
How it works: To start, people with access to Hulu's Live TV package and YouTube TV will have full access to Cheddar’s live and on-demand programming at no additional charge via the Cheddar web site. Free access to Cheddar’s content via its mobile and smart TV apps will be added soon.
Between the lines: Cheddar was one of the first outlets to focus specifically on live news for streaming audiences. The OTT video upstart is pushing for very wide distribution and has focused its efforts on making sure its content is available to consumers wherever they are.