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Report: Viacom, CBS back to merger talks

Shari Redstone, vice-chairwoman of National Amusements, the holding company for CBS and Viacom, is looking at potentially bringing the two broadcast giants back together, The Wrap reports.

Why it matters: Two pending mega-mergers between AT&T and Time Warner, as well as Walt Disney Co. and 21st Century Fox, have put pressure on the rest of the entertainment ecosystem to merge and scale in order to keep up with their new ventures, and tech giants like Netflix and Amazon.