Workspaces, disrupted;

The future of office work

Axios partnered with WeWork to launch our first-ever branded 'Topic' page – ‘Workspaces, disrupted: The future of office work.’

The big picture

Axios partnered with WeWork to launch a branded Topic Page highlighting WeWork's thought leadership on returning to work safely.

The pandemic upended work as we know it overnight -- and solutions for returning back to an office were high on every business leader's agenda.

How it worked

Axios compiled WeWork's thought leadership on a branded Topic page that contextualized practices and insights for influential audiences.

  • 01

    WeWork’s core messages around their efforts to transition to a future workplace were curated through the Axios Smart Brevity lens.

  • 02

    The suite of custom branded content housed on a stylized landing page included an animated video, data visuals, and a long-form, written story.

  • 03

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By the numbers

WeWork's branded Topic page performance was well above Axios and industry benchmarks for VCR and time spent on page.

4.7X

VCR

Axios benchmark

7.6X

Time Spent

Industry benchmark