Newsletter launch

thought leadership

Slack came on board as a newsletter launch sponsor for Axios @Work, sharing workplace solutions for remote teams.

The big picture

COVID-19 triggered a grand experiment - accelerating an overnight move toward remote work and learning, forcing companies to find ways to adapt.

Slack partnered with Axios to share thought leadership on navigating this new normal, including smart ideas on how to maximize remote efficiency.

How it worked

  • 01

    Slack was the exclusive, 3-month launch partner for Axios’ @Work newsletter, which claimed its spot as Axios’s most successful newsletter launch to-date.

  • 02

    Axios amplified Slack's messaging across a unique influencer audience via a virtual event and the launch of a brand new newsletter, Axios @Work.

  • 03

    The event attracted an audience of engaged influencers eager to understand the economic and social shifts upending the workplace, and what it meant for their companies and industries.

  • 04

By the numbers

The notable visibility and success of Axios @Work positioned Slack as a key thought-leader and sparked increased demand from other tech partners.

2.5X

CTR

Axios newsletter launch benchmark

30K

Subscribers

Within the first 15 weeks of launch

73%

Manager Level +

Audience members who attended virtual event