The big picture

COVID-19 triggered a grand experiment - accelerating an overnight move toward remote work and learning, forcing companies to find ways to adapt.

Slack partnered with Axios to share thought leadership on navigating this new normal, including smart ideas on how to maximize remote efficiency.

How it worked

01
Slack was the exclusive, 3-month launch partner for Axios’ @Work newsletter, which claimed its spot as Axios’s most successful newsletter launch to-date.
02
Axios amplified Slack's messaging across a unique influencer audience via a virtual event and the launch of a brand new newsletter, Axios @Work.
03
The event attracted an audience of engaged influencers eager to understand the economic and social shifts upending the workplace, and what it meant for their companies and industries.
04

The notable visibility and success of Axios @Work positioned Slack as a key thought-leader and sparked increased demand from other tech partners.