The key to developing

more medicines

Axios and PhRMA created new video content to explain how medical patents work and why they’re important for innovation.

The big picture

PhRMA wanted to break down the various functions of Intellectual Property rights to explain the role they play in developing new, effective, and affordable medicines.

Axios and PhRMA created new video content to explain how medical patents work and why they’re important for innovation and affordable medicine.

How it worked

  • 01

    Axios Studio created a 3-min. Intellectual Property explainer video in Smart Brevity.

  • 02

    The video broke down the process into 4 key components: The Big Picture, Inventing Products, The Monopoly Myth, and Patient Benefits.

  • 03

    The full video was cut into shorter clips and animated GIFs for distribution across Axios.com and newsletters.

  • 04

By the numbers

Video engagement was well above both Axios and industry benchmarks for Video Completion Rate.

2:56

Minutes

Video length

2X

VCR

Axios benchmark