The new curriculum;

Do-it-yourself learning

Pearson partnered with Axios to increase the visibility of their latest Global Learner Survey report.

The big picture

Pearson wanted to encourage influencers to learn more about their insights on the future of education by sharing the findings from their latest Global Learner Survey report.

COVID-19 led leaders looking for thought leadership on how to navigate workplace changes.

How it worked

Pearson worked with Axios Studio to create a series of custom data visualizations out of their latest report findings.

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    Creatives were used on Axios.com and in newsletters (Sports, World, Edge, Future, Login, Media Trends, and an Education AM Deep Dive).

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By the numbers

2.9X

CTR

Axios Newsletter benchmark

1.7X

CTR

Axios.com benchmark