How to engage

influential audiences

Axios partnered with Deloitte to create branded content exploring the future of emerging business issues and technology.

The big picture

Deloitte was looking to strengthen its brand as a thought leader on the future of emerging business issues and technologies amongst its competitors.

Deloitte partnered with Axios to share thought leadership with Axios’ audience of C-Suite executives and business decision-makers.

How it worked

  • 01

    Axios amplified Deloitte's thought leadership and expertise through an integrated campaign across Newsletters, targeted On-Site, Social, and Apple News.

  • 02

    Deloitte's insights library was distilled into our Smart Brevity format across contextually aligned Newsletters including Axios Future, Axios Login, Axios AM, Axios Navigate, and Axios Pro Rata.

  • 03

    Deloitte's content was further amplified to our audience of C-suite and business decision-makers through targeted on-site branded content.

  • 04

By the numbers

Deloitte’s performance was strong throughout the entire 6+ month flight, with newsletter and on-site creative performing above Axios benchmarks.

2X

CTR

Axios newsletter benchmark

3.5X

CTR

Axios.com benchmark