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Photo: Loic Venance/AFP via Getty Images

Google informed its advertising partners Monday that its platforms will resume accepting all political ads starting Wednesday, after banning them following last month's insurrection at the U.S. Capitol, according to an email obtained by Axios.

Why it matters: Google and rival Facebook have been instituting political ad bans on and off over the past few months to slow the spread of misinformation and curb confusion around sensitive events, like the Capitol attack and the election.

Details: Google says a limited version of its "sensitive events" policy went into effect Jan. 13 after the violent events in the Capitol on Jan. 6.

  • The ban meant that advertisers were not able to run any political ads or ads "referencing candidates, the election, its outcome, the upcoming presidential inauguration, the ongoing presidential impeachment process, violence at the U.S. Capitol, or future planned protests on these topics," according to an email sent to ad buyers last month.
  • The resumption of political ads means that the sensitive events policy put in place last month has been lifted.
  • In order to resume buying ads, advertisers will need to use the self-service appeals tool in the Google Ads portal to have their existing ads re-reviewed, the email says.
  • "If they are otherwise policy compliant, then our reviewers will approve the ad and it will be eligible to begin serving."

The big picture: Google and Facebook are the two biggest digital platforms for political ads. Their bans over the past few months have meant that more advertisers have shifted dollars to other digital platforms, like smart TVs, that don't offer the same level of transparency.

Go deeper

Previewing GOP's Biden-era villains

Illustration: Annelise Capossela/Axios

In a first taste of Republicans' Biden-era villains, the Virginia GOP is rolling out some of Donald Trump's favorites — China and Hillary Clinton — for the state's 2021 election.

Why it matters: Virginia’s off-year elections are an early battleground in defining the Republicans’ post-Trump identity. A spate of attacks against GOP gubernatorial candidate Glenn Youngkin appears to be drawing from the same playbook, hyping familiar Trump-era GOP villains.

First look: Biden's economic case for green cards

Photo: Win McNamee/Getty Images

The White House Council of Economic Advisors (CEA) is promoting the economic benefits and costs of providing green cards to millions of unauthorized immigrants in a blogpost being released on Friday, according to a draft provided to Axios.

Why it matters: The post comes as the fate of millions of immigrants, including those with Temporary Protected Status or DACA protections, rests with Congress — and the Senate parliamentarian.

Ina Fried, author of Login
7 mins ago - Technology
Column / Signal Boost

Facebook's social balance is in the red

Illustration: Megan Robinson/Axios

Facebook is essential to our lives. Facebook is ruining our lives. Holding both these truths at once will make your head hurt.

While covering the Olympics in Tokyo, I spent a ton of time on Facebook. Each day, during several hourlong bus rides, I would see who was online in Messenger and share photos and stories there with family and friends. I also posted frequently on my news feed.