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California privacy bill could pre-empt ballot measure

The sign outside of Facebook's headquarters
Facebook's California headquarters. Photo: Josh Edelson/AFP/Getty Images

Legislators in California will try to pass an online consumer privacy law to get ahead of a ballot measure that would allow the electorate to vote directly on the issue.

The bigger picture: Major internet companies have opposed the ballot measure. The bill includes more business-friendly language, reports the Los Angeles Times, and could help digital ad-based giants like Facebook and Google avoid a rebuke of their business model come Election Day.