Sep 24, 2017

Buzzfeed, Twitter take on traditional TV with new video tech

Audiences will be able to watch whiile they’re scrolling their feeds. Photo: Buzzfeed

In a new made-for-Twitter morning show starting Monday, Buzzfeed hosts Saeed Jones and Isaac Fitzgerald will leverage the power of Twitter's new video technology to engage audiences in real time, while they are scrolling their feeds. They're hoping that a new video-docking feature, which lets users watch the show and scroll Twitter simultaneously on mobile, will make it easier for audiences to communicate with the hosts.

Why it matters: Nearly a quarter of TV-viewing audiences use Twitter while watching traditional TV, according to Nielsen's latest Social Media report. This way, they won't have to look at two screens at once.

The details: The Twitter morning show will be called #AM2DM, and it will debut on Monday at 10 a.m. Eastern.

What's different: Until now, viewers who use Twitter while watching TV had to look at two screens simultaneously to watch and engage with their favorite shows. Twitter is hoping to capture more of a users' attention on just one screen and to react to their comments in real-time — an experience they hope will be more reactive and personal than traditional TV news. Per comScore, 90% of news shows are still watched live.

  • The new tech: Twitter has built an in-stream video player that can be docked to the top of a users' Twitter feed on mobile so users can watch video while simultaneously scrolling through their feeds and writing tweets in real time. Buzzfeed created a video demo that they will share with users about how to best leverage the technology to participate in the show. Axios readers can preview the video here.
  • #AM2DM: The Buzzfeed show is designed to be responsive to breaking news. The hosts, who refer to themselves as Twitter "power users," will be viewing Twitter throughout the one-hour daily segment and will respond and react to breaking news and user comments from Twitter as the show progresses.

"There really has to be a synergy between their timeline and the show," says Saeed Jones, co-host of #AM2DM. "We have to think about the people on the other side of the screen. It would be a failure if we weren't reacting to the breaking news they were reading in real time."

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 5 p.m. ET: 65,691 — Total deaths: 30,438 — Total recoveries: 139,263.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 5 p.m. ET: 119,748 — Total deaths: 1,991 — Total recoveries: 921.
  3. Federal government latest: President Trump is considering a quarantine on New York, parts of New Jersey and Connecticut. He signed a $2 trillion stimulus bill to give businesses and U.S. workers financial relief.
  4. State updates: Alaska is latest state to issue a stay-at-home order — New York is trying to nearly triple its hospital capacity in less than a month and has moved its presidential primary to June 23. Some Midwestern swing voters that supported Trump's handling of the virus less than two weeks ago are now balking at his call for the U.S. to be "opened up" by Easter.
  5. World updates: In Spain, over 1,400 people were confirmed dead between Thursday to Saturday.
  6. 🚀 Space updates: OneWeb filed for bankruptcy amid the novel coronavirus pandemic.
  7. Hollywood: Tom Hanks and Rita Wilson have returned to U.S. after being treated for coronavirus.
  8. What should I do? Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

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Infant dies after testing positive for coronavirus in Chicago

Hospital staff working inside a COVID-19 screening tent in Chicago on March 26. Photo: Jim Vondruska/NurPhoto via Getty Images

An infant less than one year old died in Chicago, Illinois after testing positive for the novel coronavirus, the state health department said on Saturday.

Why it matters: The death would mark the first reported infant mortality from COVID-19 in the U.S. The fatality rate for the novel coronavirus in the U.S. is highest among those over 85 years old, per the CDC.

Trump weighs quarantine of New York, New Jersey, Connecticut

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

President Trump said on Saturday he is considering a "short term" quarantine of New York, New Jersey and parts of Connecticut — states that have already taken steps to quarantine residents and promote social distancing.

The big picture: With 112,000 people infected, the U.S. has the most COVID-19 cases in the world, exceeding China and Italy, per data from Johns Hopkins. A second wave of American cities, including Boston, Detroit, New Orleans and Philadelphia, are reporting influxes of cases.

Go deeperArrowUpdated 1 hour ago - Health