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Buzzfeed, Twitter take on traditional TV with new video tech

Audiences will be able to watch whiile they’re scrolling their feeds. Photo: Buzzfeed

In a new made-for-Twitter morning show starting Monday, Buzzfeed hosts Saeed Jones and Isaac Fitzgerald will leverage the power of Twitter's new video technology to engage audiences in real time, while they are scrolling their feeds. They're hoping that a new video-docking feature, which lets users watch the show and scroll Twitter simultaneously on mobile, will make it easier for audiences to communicate with the hosts.

Why it matters: Nearly a quarter of TV-viewing audiences use Twitter while watching traditional TV, according to Nielsen's latest Social Media report. This way, they won't have to look at two screens at once.