Apr 28, 2020 - Economy & Business

Business and finance becomes fastest-growing news category during coronavirus crisis

Reproduced from SimilarWeb; Chart: Axios Visuals

Business and finance coverage is the fastest-growing area of news and information content during the coronavirus era, according to data from SimilarWeb.

The big picture: For the first time in several years, politics is not the top news category in America, or globally.

Driving the news: Of the several hundred global news websites measured by SimilarWeb for this analysis, business and finance news websites grew 42% year-over-year, while other types of news, like sports, lost significant traffic.

  • FoxBusiness.com saw the highest percentage growth out of any business website, growing 140.5% year-over-year from last year's first quarter to this year's, per SimilarWeb.
  • The fastest-growing finance and news websites also include oilprice.com, barrons.com, marketwatch.com, investing.com, money.cnn.com, fool.com (Motley Fool), ft.com, cnbc.com and wsj.com.
  • Bloomberg says the number of new subscribers in March was up 178%, with average daily new subscribers up by 4x the historical rate. The company says its social-first video news network QuickTake was up 71%in March.
  • CNBC says it saw a record 115 million unique visitors in March, per Comscore, an increase of 98% year-over-year.

Between the lines: Viewership of business television is also up, alongside the rest of cable news and television news, as people are stuck at home.

  • Looking at the first full week in April for three key financial cable TV news networks in aggregate (CNBC, Fox Business and Bloomberg), we see 10% growth in their average audience month-over-month and 60% growth year-over year, according to a spokesperson at Comscore.

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Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 6,724.516 — Total deaths: 394,018 — Total recoveries — 2,996,832Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 1,894,753 — Total deaths: 109,042 — Total recoveries: 491,706 — Total tested: 19,231,444Map.
  3. Public health: WHCA president says White House violated social-distancing guidelines to make reporters "a prop" — Jailing practices contribute to spread.
  4. Sports: How coronavirus could reshuffle the sports calendar.
  5. Jobs: Better-than-expected jobs report boosts stock market.
  6. Media: The Athletic lays off 8% of staff, implements company-wide pay cut.

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