mroach via Flickr CC

Boston's local Fox affiliate, WFXT (Channel 25) Fox 25 News, will be dropping "Fox" from its newscast name since the national brand name of Fox News has negatively impacted the local station, according to The Boston Globe. It has been independently produced since 2014, when it was acquired by Cox Media Group, and will go by "Boston 25 News" starting April 24.

The liability: It is located in liberal Boston, with a decidedly liberal audience — Massachusetts has gone blue since 1988 — but 41% of Boston-area news consumers believed local Fox 25 was conservative despite running impartial newscasts. Plus, the station has recently reported declining ratings. Other local Fox affiliates in Tennessee, Oklahoma, and Florida will not be changing their names.

WFXT General Manager Tom Raponi said the decision does not reflect the fact that Fox News is dealing with the public perception of sexual harassment allegations against anchor Bill O'Reilly and former CEO Roger Ailes.

Go deeper

SurveyMonkey poll: Trump improves, but not enough

Trump and Biden during the final debate. Photo: Xinhua/Liu Jie via Getty Images

President Trump's final debate performance exceeded Americans' expectations, but it wasn't enough to shift the dynamics that left him trailing Joe Biden across most measures, according to a new Axios-SurveyMonkey poll.

What they're saying: "Liar" was the word used most by debate watchers to describe Trump's performance, followed by "lies," "strong," "presidential" and "childish." "Presidential" was the word used most to describe Biden's performance, followed by "liar," "weak," "expected" and "honest."

Hunter Biden saga dominates online debate

Data: NewsWhip; Table: Axios Visuals

The mainstream media turned away. But online, President Trump's charges about Hunter Biden were by far the dominant storyline about the final presidential debate, according to exclusive NewsWhip data provided to Axios.

  • Coverage of business dealings by Joe Biden's son — and pre-debate allegations by one of his former business associates, Tony Bobulinski — garnered more than twice as much online activity (likes, comments, shares) as the runner-up.

Get Axios AM in your inbox

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Subscription failed
Thank you for subscribing!