Bloomberg Media will launch a bundled subscription with The Athletic beginning this month, sources tell Axios.

The big picture: Bloomberg Media sees value in partnering with niche media outlets that it thinks can compliment its coverage.

Details: The bundle comes with a discount. Those who purchase the $290 annual Bloomberg.com subscription (originally $415/year) will receive a free trial to The Athletic for six months, while those who opt for the $1.99 monthly subscription (originally $34.99/month) will have three months of free access to the sports news site.

  • The partnership also includes a video deal. The two companies are piloting an ongoing relationship where journalists from The Athletic are featured on Bloomberg Media's digital news network QuickTake to do reporting on the business, culture and technology of sports.

What's next: The subscription landscape is growing so competitive that news companies banding together to sell joint subscription packages may be the next big trend.

Go deeper

Kendall Baker, author of Sports
Sep 29, 2020 - Sports

Buzzer wants to reinvent live sports consumption

Illustration: Sarah Grillo/Axios

Buzzer, a mobile technology platform that wants to connect fans through live sports while helping existing media rights holders maximize value, has raised $4 million in seed funding, Axios has learned.

How it works: Buzzer's vision is to aggregate sports rights, sending fans personalized notifications to make it easy to pop into a live game — either through their existing subscription or micropayments.

Sep 28, 2020 - Politics & Policy

Election influence operations target journalists

Illustration: Aïda Amer/Axios

Foreign and domestic actors looking to influence the 2020 election are trying to trick real reporters into amplifying fake storylines. This tactic differs from 2016, when bad actors used fake accounts and bots to amplify disinformation to the population directly.

Why it matters: The new strategy, reminiscent of spy operations during the Cold War, is much harder for big tech platforms to police and prevent.

Dion Rabouin, author of Markets
57 mins ago - Economy & Business

Americans' trust in the Fed keeps falling

Data: Axios/Ipsos poll; Note: ±3.3% margin of error; Chart: Axios Visuals

Americans' trust in the Federal Reserve fell again in October, with just 34% saying they have a fair amount or a great deal of trust in the central bank in the latest Axios/Ipsos poll.

What's happening: While trust in the Fed rises with age, income level and among those who say they know more about the institution, there was not a single group where even half of respondents said they trusted the Fed.