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Richard Drew / AP

At least 48 companies have pulled their ads from Bill O'Reilly's show since an NYT report Saturday detailing sexual harassment allegations against him. But by the numbers, you'd never know.

  • Ratings: O'Reilly's show doubled MSNBC and CNN in the 8:00 p.m. primetime slot Monday and Tuesday.
  • Book Sales: His book, "Old School: Life in the Sane Lane," (about preserving traditional American values), hit #1 on NYT's nonfiction bestsellers list when it came out last Tuesday and his other book, "Killing the Rising Sun,"is currently #4 in the same category.
  • Ad revenue: Fox News' Advertising EVP said in a statement Tuesday that many advertisers have chosen to reallocate their ad dollars to other shows on Fox, meaning the network hasn't exactly taken a direct revenue hit from every advertiser that has "pulled" it's ads.

In addition, President Trump defended O'Reilly and said he didn't think the anchor did anything wrong. Meanwhile, O'Reilly has been tweeting and hosting his show as if it's all business as usual.

Why it matters: If Fox deemed O'Reilly's lawsuits as worthy of taking action against him, they likely would've done something by now. Because they haven't, it's likely that the network is weighing an important business decision: At which point (if there is one) will advertiser and public pressures outweigh O'Reilly's success for the network?

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus cases rose 10% in the week before Thanksgiving.
  2. Politics: Supreme Court backs religious groups on New York coronavirus restrictions.
  3. World: Expert says COVID vaccine likely won't be available in Africa until Q2 of 2021 — Europeans extend lockdowns.
  4. Economy: The winners and losers of the COVID holiday season.
  5. Education: National standardized tests delayed until 2022.
4 hours ago - Health

Standardized testing becomes another pandemic victim

Photo: Edmund D. Fountain for The Washington Post via Getty

National standardized reading and math tests have been pushed from next year to 2022, the National Center for Education Statistics (NCES) announced Wednesday.

Why it matters: There’s mounting national evidence that students are suffering major setbacks this year, with a surge in the number of failing grades.

4 hours ago - World

European countries extend lockdowns

A medical worker takes a COVID-19 throat swab sample at the Berlin-Brandenburg Airport. Photo by Maja Hitij via Getty

Recent spikes in COVID-19 infections across Europe have led authorities to extend restrictions ahead of the holiday season.

Why it matters: "Relaxing too fast and too much is a risk for a third wave after Christmas," said European Commission President Ursula von der Leyen.

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