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Data: Parse.ly; Table: Naema Ahmed/Axios

Google has created a new tool to help newsrooms make coverage decisions based on real-time data of what’s being searched on Google and talked about on Twitter, executives tell Axios.

Why it matters: It’s the latest effort by a tech giant to help give newsrooms access to data that could help them make content decisions around what's trending online.

  • Facebook bought CrowdTangle, a tool that publishers use to see what's trending on the web, in 2016.

The tool, called Trending Topics, is available for free to any newsroom that utilizes Google’s free analytics platform, Google Analytics.

The big picture: Google argues newsrooms can boost user loyalty by using the tool to cover the topics they are most interested in.

But new data from traffic analytics company Parse.ly finds that not all publishers need to be as reliant on what's going viral.

  • The data suggests that health and lifestyle content tend to get most of its traffic referrals internally from the home pages or other destinations within the publishers' ecosystem.
  • This means that for some niche topics, understanding what's going viral means more than it does for others.

The bottom line: News publishers need this tool more than evergreen lifestyle publishers.

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Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 1:30 p.m. ET: 20,412,501 — Total deaths: 744,649— Total recoveries: 12,629,465Map.
  2. U.S.: Total confirmed cases as of 1:30 p.m. ET: 5,163,509 — Total deaths: 164,994 — Total recoveries: 1,714,960 — Total tests: 63,252,257Map.
  3. Politics: Pelosi on state of coronavirus stimulus talks: "It's a chasm"
  4. Business: U.S. already feeling effects of ending unemployment benefits.
  5. Public health: America is flying blind on its coronavirus response.
  6. Education: Gallup: America's confidence in public school system jumps to highest level since 2004.

Pelosi on state of coronavirus stimulus talks: "It's a chasm"

Democrats and the Trump administration remain "miles apart" on negotiations over a coronavirus stimulus deal, House Speaker Nancy Pelosi (D-Calif.) said on Wednesday.

Driving the news, via Axios' Dion Rabouin: Congress' failure to renew enhanced unemployment measures for millions of Americans at the end of July is already affecting consumer spending patterns, holding down retail purchases and foot traffic, economists at Deutsche Bank say.

3 hours ago - World

U.S. threatens to veto UN peacekeeping in Lebanon over Hezbollah concerns

Peacekeepers with Lebanese troops in southern Lebanon. Photo: Jalaa Marey/AFP via Getty

The Trump administration is threatening to veto a resolution to extend the UN's long-standing peacekeeping mission in southern Lebanon if its mandate isn't changed, Israeli and U.S. officials tell me.

Why it matters: The U.S. is the main funder of the UN Interim Force in Lebanon (UNIFIL), which has an annual budget of $250 million. The veto threat is a tactical move, and part of a broader effort to put pressure on Iran and its proxy in Lebanon, Hezbollah.