Americans are picking stiffer drinks
Brewers' sales dropped in the first quarter of 2018 as Americans swapped cold beers for hard alcohol, reports the Wall Street Journal.
Why it matters, per the Journal: "Alcohol consumption overall is stalling. That has intensified a fight between brewers, distillers and winemakers for a more limited pool of drinkers. In that booze battle, beer has been losing out, especially among younger drinkers."