The Essential Phone, the first product from Andy Rubin's new startup, is a beautiful piece of hardware, but at its core is essentially yet another high-end Android phone. Nearly everything that makes it special is on the outside: its titanium and ceramic casing, the wraparound-the-selfie-cam screen and its iconic, if a bit thick, shape. It's also got a unique magnetic accessory connection, but for now the add-on options are limited.
Who it's good for: The Essential Phone is great if you are looking for a phone that looks a little different, is a bit of a conversation piece, or want to support the company's aim of building a new kind of hardware company.
Who it's not: Those looking for the thinnest phone will need to look elsewhere, as might the risk averse, since buying the Essential phone means betting on a startup (albeit a well-heeled one with a highly-regarded founder).