Looking at the Axios Harris Poll 100 reputation rankings, it's interesting to see how differently some companies have responded to crises.

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Data: Harris Polls; Chart: Chris Canipe/Axios

What we're watching: Rising from the ashes of controversy, some brands have been able to overcome major scandals, while others have struggled to regain public trust.

Why it matters: Brands that have faced major public scandals over the past few years that have been able to recover in public reputation are those that have fundamentally sought to change the culture or DNA of their companies post-scandal.

  • General Motors, which faced two of its worst scandals in a row with the 2009 bankruptcy and its 2014 ignition recall scandal, has largely won over the public over the past few years. CEO Mary Barra has been credited for taking ownership of the crisis and revamping GM's culture in response.
  • Volkswagen, which was slow at first to respond to the diesel emissions scandal of 2015, has been able to turn around its brand and business, by pouring billions into a company reboot that focuses on electric car production.

Meanwhile, Boeing is now grappling with its nightmare scenario of deadly back-to-back 737 MAX 8 crashes.

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Amy Harder, author of Generate
5 hours ago - Energy & Environment

Climate change goes mainstream in presidential debate

Photo illustration: Aïda Amer/Axios. Photo: Olivier Douliery-Pool/Getty

The most notable part of Thursday’s presidential debate on climate change was the fact it was included as a topic and assumed as a fact.

The big picture: This is the first time in U.S. presidential history that climate change was a featured issue at a debate. It signals how the problem has become part of the fabric of our society. More extreme weather, like the wildfires ravaging Colorado, is pushing the topic to the front-burner.

Finally, a real debate

Photo: Morry Gash/AP

A more disciplined President Trump held back from the rowdy interruptions at tonight's debate in Nashville, while making some assertions so outlandish that Joe Biden chuckled and even closed his eyes. A Trump campaign adviser told Axios: "He finally listened." 

The result: A real debate.

Biden to Trump: "I have not taken a penny from any foreign source ever in my life"

Former VP Joe Biden pushed back Thursday against allegations from President Trump, saying he had never profited from foreign sources. "Nothing was unethical," Biden told debate moderator Kristen Welker about his son Hunter's work in Ukraine while he was vice president.

Why it matters: Earlier on Thursday, Hunter Biden's former business partner, Tony Bobulinski, released a statement saying Joe Biden's claims that he never discussed overseas business dealings with his son were "false."