Stories by Girish Mathrubootham

Expert Voices

Western tech giants are adapting strategies to compete in India

Illustrated collage of a computer, a hand on a cellphone, and a hand holding rupees
Illustration: Sarah Grillo/Axios

As Western tech companies compete for shares of India's increasingly crowded market, they're confronting the challenges of a customer base largely dependent on cash payment and mobile internet access.

The big picture: Internet user growth is slowing down worldwide, but it's booming in India, the world's second largest market that's often referred to as "the next billion" internet users.