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The electric vehicle shakeup hits Audi

Audi logi
Photo: Hauke-Christian Dittrich/picture alliance via Getty Images

More and more automakers are reckoning with the twin forces of a soft global auto market and the need to position themselves for a more electrified future.

Driving the news: Audi said yesterday it's cutting 9,500 jobs by 2025 as it seeks to boost earnings and navigate the "transformation of the automotive industry towards electric mobility and digitalization" — but it's also adding 2,000 jobs focused on electric vehicles and digital tech, according to the Wall Street Journal.

The big picture: Audi is not navigating this bumpy transition alone.

  • Daimler said this month that it's planning over $1 billion in job cuts over the next three years, citing the costs of moving the company toward a more climate-friendly product line and meeting EU emissions targets.
  • As Axios' Joann Muller noted during GM's recent strike, that dispute was in part a sign of how automakers' traditional business models will have to change.

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