Nov 27, 2019

The electric vehicle shakeup hits Audi

Photo: Hauke-Christian Dittrich/picture alliance via Getty Images

More and more automakers are reckoning with the twin forces of a soft global auto market and the need to position themselves for a more electrified future.

Driving the news: Audi said yesterday it's cutting 9,500 jobs by 2025 as it seeks to boost earnings and navigate the "transformation of the automotive industry towards electric mobility and digitalization" — but it's also adding 2,000 jobs focused on electric vehicles and digital tech, according to the Wall Street Journal.

The big picture: Audi is not navigating this bumpy transition alone.

  • Daimler said this month that it's planning over $1 billion in job cuts over the next three years, citing the costs of moving the company toward a more climate-friendly product line and meeting EU emissions targets.
  • As Axios' Joann Muller noted during GM's recent strike, that dispute was in part a sign of how automakers' traditional business models will have to change.

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DHL to introduce zero-emission electric delivery vans in U.S. in 2020

The DHL StreetScooter in Bonn, Germany in May. Photo: Rolf Vennenbernd/picture alliance via Getty Images

Global shipper DHL will begin rolling out its zero-emission StreetScooter electric vehicle fleet in the U.S. next spring, as the firm works to reduce greenhouse gas emissions, Reuters reported Monday.

Why it matters: Per the United Nations' Intergovernmental Panel on Climate Change, the transportation industry contributed to 14% of global greenhouse gas emissions in 2010 — and many delivery companies are working to get cleaner and greener by using electric vehicles.

Go deeperArrowNov 26, 2019

Toyota executive warns of "electrified armageddon" for auto industry

GM plans 20 new electric vehicles by 2023, including many Cadillac models. Photo: GM

While General Motors was announcing plans Thursday for a huge $2.3 billion battery factory to boost production of electric vehicles, a Toyota executive warned of a looming industry disaster, calling it "electrified armageddon."

Why it matters: Somebody is wrong. Either GM's heavy spending on battery-electric vehicles will be wasted, or Toyota will be caught flat-footed when the rest of the market goes electric.

Go deeperArrowDec 6, 2019

Tesla and Ford will debut highly anticipated battery-powered vehicles

Ford's Mustang Mach-E crossover debuts Sunday. Photo: Ford

Some highly anticipated battery-powered vehicles are expected to debut next week from Tesla, Ford and other automakers.

The big picture: "After spending billions on eco-friendly, all-electric cars that resulted in lackluster sales, automakers are shifting their target market from earthy environmentalists to gearheads and thrill seekers looking for speed," per CNBC.

Go deeperArrowNov 16, 2019