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Illustration: Annelise Capossela/Axios

Never have humans talked, tweeted or texted more words — and found it more difficult to be heard.

Why it matters: In this era of nonstop noise, every person must be a skillful communicator. Yet most struggle at it.

  • Customers and employees are demanding to know what companies stand for. Most executives have been lousy at providing an answer.
  • Our remote and hybrid working world puts a premium on clarity and consistency of message. Most managers are unprepared.
  • When communication fails, teams and ideas fail. 30% of all project failures are the direct result of poor communication, according to a Project Management Institute study.

Here are a few tips we have learned running a media company that you can use to bust through the noise:

  1. Write like you speak. Jargon, throat-clearing and well-known background weigh your message down. Conversational language is captivating.
  2. Ruthlessly prioritize. Attention spans are short and shrinking. Accept it. Get to the point quickly so readers can move on. 60% to 80% of people will scan, not read, what you write, University of Maryland research found.
  3. Repetition matters. If you want someone to remember something, communicate crisply — and repeatedly. By the time you have annoyed yourself, others are probably starting to hear you.
  4. Diversify. Fast. Every person needs to be able to speak authoritatively — or listen authentically — about diversity, equity and inclusion. If you rolled your eyes at this one, get help, quick.

The big picture: The communications crisis isn’t confined to business or top leaders. The more noise and distraction, the more precision and efficiency matter in being heard — and remembered.

  • Just look at politics: Power no longer flows from position, seniority or money. It flows to those who master — or game — modern, short-burst communications on cable or Twitter.
  • Teachers, preachers, small-group leaders — everyone who communicates one-to-many — face similar challenges in penetrating brains rewired by quick-twitch technology.

Watch "The War for Attention: Communication Rules for a Hybrid Workforce" event here.

Go deeper

Everyone wants to be an influencer

Illustration: Aïda Amer/Axios

The number of people looking to become online influencers has exploded during the pandemic.

Why it matters: Almost anyone can find themselves in a position to become an influencer, and brands are throwing billions of dollars at online content creators.

At least 3 dead after Amtrak train derails in Montana

Photo: Jacob Cordeiro/Twitter

An Amtrak train derailed near Joplin, Montana, resulting in at least three deaths and multiple injuries to passengers and crew on Saturday, per authorities and a company statement.

The big picture: 141 passengers and 16 crew members were estimated to be on the Empire Builder train, traveling from Chicago to Seattle and Portland, when eight of the 10 cars derailed about 4p.m., Amtrak said early Sunday.

Updated 10 hours ago - Politics & Policy

Federal judge blocks vaccine mandate for NYC teachers

Students are dismissed from the first day of school at PS 133 in Brooklyn on Sept. 13. Photo: Michael Nagle/Xinhua via Getty Images

A federal appeals court is set to hear a challenge Wednesday to a vaccine mandate planned for New York City school employees.

Why it matters The vaccine mandate was set to begin on Monday, prompting concerns over staffing shortages in schools across the nation's largest school system. But a judge on Friday temporarily blocked the measure, per AP.