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Greg Allen / AP

"In the age of Trump, global players — from tech companies to governments — have to shout," seven BuzzFeed reporters and editors:

The sheer attention Trump absorbs — on Twitter, on television, in culture, and in the anxious dreams of American citizens and the country's allies and enemies — draws away the lifeblood of everything from the launch of new apps to new social movements. Attention is the currency not just of American attention-seekers from Kim Kardashian to Amazon, but also of the other great geniuses of attention-seeking over the last decade: terror groups like ISIS, and opponents of the postwar social order like Julian Assange. Trump hoards attention...
For some domestic and global players, this distraction is a nice environment in which to get things done. "The news cycle is so fast and so overloaded that the silver lining is that some of the negative narratives tend to dissipate much more quickly than before," said Matthew Hiltzik, a veteran New York corporate and crisis communications consultant. "There are certain clients who prefer not being covered and so that helps!"

Go deeper

2 hours ago - Politics & Policy

Kellyanne Conway's parting power pointers

Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

Kellyanne Conway has seen power exercised as a pollster, campaign manager and senior counselor to President Trump. Now that his term in office has concluded, she shared her thoughts with Axios.

Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

2 hours ago - Politics & Policy

GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.