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Axios Jul 24
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Attention deficit: Breaking through Trump

Greg Allen / AP

"In the age of Trump, global players — from tech companies to governments — have to shout," seven BuzzFeed reporters and editors:

The sheer attention Trump absorbs — on Twitter, on television, in culture, and in the anxious dreams of American citizens and the country's allies and enemies — draws away the lifeblood of everything from the launch of new apps to new social movements. Attention is the currency not just of American attention-seekers from Kim Kardashian to Amazon, but also of the other great geniuses of attention-seeking over the last decade: terror groups like ISIS, and opponents of the postwar social order like Julian Assange. Trump hoards attention...