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Photo by Monica Schipper/Getty Images

AT&T's chief brand and advertising officer Fiona Carter is leaving the company to pursue other opportunities on June 26, according to an internal memo obtained by Axios. Her replacement has yet to be named.

Why it matters: Carter was responsible for AT&T's annual advertising budget of over $5 billion, one of the largest advertising budgets in the U.S.

  • Carter has been with AT&T since 2015, joining before its acquisition of Time Warner and right after its acquisition of DirecTV.
  • She joined AT&T from global ad agency Omnicom, where she served as chief operating officer of advertising, branding and research.
  • Until recently, Carter was representing AT&T in interviews about advertising during COVID-19 and crises in general.
  • Her legacy includes championing advertising campaigns that focused on gender disparities, including with women in sports.

What they're saying: In a statement included in the internal announcement, AT&T Communications CEO Jeff McElfresh said Carter "encouraged us to look at our brand positioning in powerful new ways and created initiatives that helped us connect with our audiences differently."

Go deeper

Sep 22, 2020 - Economy & Business

PSA donations triple in 2020

The Ad Council, a 75-year-old non-profit, has nearly tripled the amount of media support for public service announcements (PSAs) over the six months that it typically manages in a year, its CEO tells Axios.

By the numbers: In total, it has generated nearly $370 million of donated media support around the coronavirus, compared to what it used to consider record contributions of $100 million for messaging around disasters like Hurricane Katrina and 9/11. 

Ant Group gets new marching orders from regulators in China

Illustration: Sarah Grillo/Axios

Uncertainty surrounding the future of China’s giant fintech company Ant Group cleared up on Monday after years of friction with its domestic regulators.

Driving the news: Ant is shedding its cool tech image and stepping into a new identity as a financial holding company — the result of forced changes by several banking and securities agencies in China.

Updated 2 hours ago - Axios Twin Cities

Police: Officer who shot Daunte Wright accidentally pulled gun instead of taser

The officer who fatally shot Daunte Wright, a 20-year-old Black man, outside Minneapolis Sunday appeared to have inadvertently pulled out her gun instead of a taser, police said.

Driving the news: "This appears to me, from what I viewed in the officer's reaction and distress immediately after, that this was an accidental discharge that resulted in the tragic death of Mr. Wright," Brooklyn Center Police Chief Tim Gannon told reporters Monday.

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