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Screenshot: AT&T.com

AT&T has used the label "5G Evolution" and a 5GE logo on phones for months to describe a version of its LTE network, but the U.S. ad industry's review board found the designations misleading on Wednesday and recommended AT&T stop using the terms in advertising.

Why it matters: The designation was long bemoaned by journalists, analysts, competitors and even quietly by some at the company. AT&T said it has already stopped using the term in its advertising.

Background: T-Mobile had complained to the National Advertising Division about the ads and an initial review came down against AT&T. AT&T then appealed to the National Advertising Review Board, which upheld the earlier decision.

What they're saying: In a statement, AT&T said it respectfully disagrees with the ruling, but says that "as a supporter of the self-regulatory process" it will comply with the group's decision.

Yes but: It's unclear whether it will also stop displaying the 5GE logo on consumer devices. My iPhone still shows "5GE" as the network type when connecting here in San Francisco, for example.

Our thought bubble: It is not uncommon in the wireless industry for one or more companies to jump the gun and try to market something incremental as "the next G" — but the entire industry suffers when that happens. It will be hard enough for consumers to sort out the multiple flavors of 5G that really are 5G.

Go deeper

Updated 7 hours ago - Sports

The potential GOAT of chess faces intriguing challenger

Illustration: Sarah Grillo/Axios

The World Chess Championship between Norway's Magnus Carlsen and Russia's Ian Nepomniachtchi began on Friday, 1,094 days after Carlsen won his fourth consecutive title.

Why it matters: During the long, COVID-fueled layoff, chess entered a new era, and with the championship finally here, the age-old game is ready for its close-up.

Department of Interior proposes raising cost of drilling on public lands

A horizontal drilling rig and a pump jack sit on federal land in Lea County, New Mexico. Photo: Callaghan O'Hare/Bloomberg via Getty Images

Oil and gas companies should pay more to drill on federal lands and waters, the Department of the Interior argued in a report released Friday, saying that the current rates were "outdated."

Driving the news: The Department of Interior report said that the federal government's oil and gas leasing and permitting program "fails to provide a fair return to taxpayers, even before factoring in the resulting climate-related costs that must be borne by taxpayers."

9 hours ago - Health

U.S. to restrict air travel from 8 countries over new COVID variant concerns

A COVID-19 vaccine is administered. Photo by Joe Raedle/Getty Images

The U.S. will impose new air travel restrictions in response to the Omicron variant, a new COVID strain first detected in South Africa, President Biden announced Friday.

The big picture: Air travel from South Africa, Botswana, Zimbabwe, Namibia, Lesotho, Eswatini, Mozambique and Malawi will be restricted starting on Monday.