Feb 6, 2020 - Economy & Business

Atari inks deal for game-themed hotels

Kim Hart, author of Cities

Photo: Atari

As many as eight Atari-branded hotels will pop up around the country, with the first one breaking ground in Phoenix this year.

The state of play: Austin, Las Vegas, Chicago, Denver, Seattle, San Jose and San Francisco are also in line, reports the Phoenix Business Journal.

“I like rebooting stuff from the '80s from when I was a kid, and I thought it would be so cool to do real estate. Experiential is really popular right now."
— Phoenix entrepreneur Napoleon Smith III, who pulled off other old-school brand reboots like Teenage Mutant Ninja turtles, per the Business Journal

Among the hotel's amenities: An esports studio, gaming playground and a movie theater. Guest rooms will come with enough bandwidth for multiple people to stream and play online games during their stay.

  • Paris-based Atari will receive 5% of the hotels' revenue, per the announcement.

Go deeper: Marriott will replace mini toiletries in its hotels by 2020

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Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 20,166,415 — Total deaths: 738,266 — Total recoveries: 12,388,925 — Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 5,124,050 — Total deaths: 164,329 — Total recoveries: 1,670,755 — Total tests: 62,513,174 — Map.
  3. States: Florida reports another daily record for deaths — State testing plans fall short of demand.
  4. Axios-Ipsos poll: 1 in 2 has a personal connection to COVID-19.
  5. Business: Moderna reveals it may not hold patent rights for vaccine.
  6. 🏈 Sports: Big Ten scraps fall football season.
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