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Data: HowLongToBeat; Chart: Sara Wise/Axios

News of Ubisoft's "Assassin's Creed Infinity" project got fans talking about the lengthening playtimes in the top-selling series. But there's no sign that Ubisoft or any other big company plans to make their new games shorter.

The big picture: The conventional wisdom in the games industry now is that the longer people play a game, the more likely they are to pay for additional content.

  • For multiplayer-centric games like "Fortnite" or "Call of Duty" new content can keep players coming back, but so can the social connections and competitive urges of what amounts to playing a competitive sport
  • "Fortnite" = golf for less rich people, basically.
  • For single-player series, keeping players in the game is harder, but Ubisoft clearly believes making "Assassin’s Creed" longer is the way to go.

As "Assassin’s Creed" games have gotten longer, Ubisoft has given players additional outfits, ships and other accoutrements to buy in-game, as well as lengthier additional storyline campaigns that can be nearly as long as the early "AC" games.

Go deeper

The big face-off between Halo, Call of Duty and Battlefield

"Halo Infinite." Image: Microsoft

The video game horse race to watch this fall is between “Call of Duty: Vanguard,” “Battlefield 2042” and “Halo Infinite,” three shooter games from giant franchises that keep bumping into each other on their way to release.

Driving the news: Two of the expected mega-games will intersect tomorrow, as Activision’s “Vanguard” and EA’s “2042” both run online showcases at 11 a.m. ET to reveal new modes.

FDA limits use of Regeneron and Lilly COVID antibody treatments

A coldbox containing monoclonal antibody treatments at a Regeneron clinic in Pembroke Pines, Florida, in August. Photo: Eva Marie Uzcategui/Bloomberg via Getty Images

The FDA said Monday it's limiting the use of two monoclonal antibody therapies as COVID-19 treatments because data indicates they're "highly unlikely" to be effective against the dominant Omicron variant.

Driving the news: The FDA revised the authorizations for Regeneron and Eli Lilly "to limit their use to only when the patient is likely to have been infected with or exposed to a variant that is susceptible to these treatments," per a statement from the agency.

Updated 3 hours ago - World

Pentagon: 8,500 troops on high alert for possible deployment to eastern Europe

Photo: Anna Moneymaker/Getty Images

Defense Secretary Lloyd Austin has placed 8,500 U.S. troops on "heightened preparedness to deploy" to eastern Europe in case NATO activates its rapid-response force over tensions with Russia, the Pentagon announced Monday.

Why it matters: No decisions have been made to actually deploy U.S. forces, but the heightened alert level will allow the military to rapidly shore up NATO's eastern flank in the event that Russia invades Ukraine. The Pentagon warned that Russia has shown "no signs of de-escalating," and continues to amass troops on Ukraine's borders.