Asian-Americans, particularly younger generations, are leading the adoption of the latest devices and digital consumption, and are far outpacing the national average for time spent on the web and in apps on smartphones.

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Adapted from a Nielsen report; Chart: Harry Stevens/Axios

Why it matters: "By studying the unique consumer preferences of Asian-American consumers, marketers and advertisers can gain insight into reaching other consumers, while also continuing to make progress with one of the most powerful consumer groups in the U.S.," per Nielsen.

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Caitlin Owens, author of Vitals
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