Stories

Artificial intelligence is getting creative

From Powerbar's VSCO campaign. (Laurel Golio/VSCO)

Meet Ava. She senses emotional nuance in a photo, and quickly finds others conveying the same vibe — the "emptiness" of a solitary woman, standing against a solid backdrop; a large table, bare of all but an item or two.

Ava is the intelligent invention of VSCO, an Oakland, CA., startup best known for a photo editing and sharing app that is wildly popular among teens. But she is also much more, reflecting a big new creative trend: