Jun 10, 2017

Apple will now give podcast creators info on their listeners

Alexi McCammond

Apple's new update to its podcast app will now give creators basic analytics revealing what listeners are actually interested in, per Recode.

Why it matters: Apple hadn't provided podcast creators with any substantial data about their listeners' behavior until this update. The only thing they previously provided was information that a listener had downloaded an episode. Furthermore, because Apple's podcast app is the main way through which consumers listen to podcasts, giving more in-depth analytics about listeners' behaviors can help podcast creators tailor their feeds and products.

What they're getting: In addition to the episodes users are listening to, creators can now see the specific parts of episodes being played, which sections are skipped over and at what point users stop listening to an episode.

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Coronavirus dashboard

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  1. Global: Total confirmed cases as of 10 a.m. ET: 618,043 — Total deaths: 28,823 — Total recoveries: 135,736.
  2. U.S.: Leads the world in cases. Total confirmed cases as of 10 a.m. ET: 104,865 — Total deaths: 1,709 — Total recoveries: 894.
  3. Federal government latest: President Trump signed the $2 trillion coronavirus stimulus bill to provide businesses and U.S. workers economic relief.
  4. State updates: A group of Midwestern swing voters that supported President Trump's handling of the coronavirus less than two weeks ago is balking at his call for the U.S. to be "opened up" by Easter. Alaska is latest state to issue stay-at-home order — New York is trying to nearly triple its hospital capacity in less than a month.
  5. World updates: Italy reported 969 coronavirus deaths on Friday, the country's deadliest day.
  6. Business latest: President Trump authorized the use of the Defense Production Act to direct General Motors to build ventilators for those affected by COVID-19. White House trade adviser Peter Navarro has been appointed to enforce the act.
  7. What should I do? Answers about the virus from Axios experts — What to know about social distancing.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it.

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