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Apple sets the tone for modern market trends

The Apple logo on a tablet
The Apple logo being reflected off a tablet. Photo: Lionel Bonaventure/AFP via Getty Images

Apple has become the textbook example on how to grow a business in today's market while route to becoming a $1 trillion company.

"Study this one company [Apple], and you can understand the five most meaningful market trends today," Financial Times global business columnist Rana Foroohar writes (subscription).