Photo by studioEAST/Getty Images

Apple appointed a new executive to oversee its Apple Music business as it continues to grow, inching up to 48 million subscribers from 30 million in September, the company announced, per Reuters. Of those subscribers, 40 million pay for the service.

Why it matters: Apple is inching closer to its closest competitor, Spotify, which has roughly 70 million subscribers. Both firms charge subscribers $8.99 a month.

Oliver Schusser has been appointed vice president of Apple Music and international content, reporting to Eddy Cue, Apple's senior vice president of internet software and services.

Apple has been taking steps to beef up its music service for months:

  • In January, The Wall Street Journal reported that Apple is planning to produce original television shows and movies to compete with Spotify, which announced a joint content bundle with video service provider Hulu on Thursday.
  • In December, Apple confirmed it is buying music-identification app Shazam, for a reported price of roughly $400 million.

Still, the tech giant faces competition. Other music subscription services like SoundCloud and Amazon Prime Music don't disclose subscriber numbers, although Amazon did tell The Verge last week it has "tens of millions of active subscribers."

The bigger picture: Investing in Apple Music, along with other apps, is part of chief executive Tim Cook's push to double Apple's "services" or software revenue by 2020.

Go deeper

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 p.m. ET: 12,859,834 — Total deaths: 567,123 — Total recoveries — 7,062,085Map.
  2. U.S.: Total confirmed cases as of 7 p.m. ET: 3,297,501— Total deaths: 135,155 — Total recoveries: 1,006,326 — Total tested: 40,282,176Map.
  3. States: Florida smashes single-day record for new coronavirus cases with over 15,000 — NYC reports zero coronavirus deaths for first time since pandemic hit.
  4. Public health: Ex-FDA chief projects "apex" of South's coronavirus curve in 2-3 weeks — Coronavirus testing czar: Lockdowns in hotspots "should be on the table"
  5. Education: Betsy DeVos says schools that don't reopen shouldn't get federal funds — Pelosi accuses Trump of "messing with the health of our children."

Scoop: How the White House is trying to trap leakers

Illustration: Sarah Grillo/Axios

President Trump's chief of staff, Mark Meadows, has told several White House staffers he's fed specific nuggets of information to suspected leakers to see if they pass them on to reporters — a trap that would confirm his suspicions. "Meadows told me he was doing that," said one former White House official. "I don't know if it ever worked."

Why it matters: This hunt for leakers has put some White House staffers on edge, with multiple officials telling Axios that Meadows has been unusually vocal about his tactics. So far, he's caught only one person, for a minor leak.

11 GOP congressional nominees support QAnon conspiracy

Lauren Boebert posing in her restaurant in Rifle, Colorado, on April 24. Photo: Emily Kask/AFP

At least 11 Republican congressional nominees have publicly supported or defended the QAnon conspiracy theory movement or some of its tenets — and more aligned with the movement may still find a way onto ballots this year.

Why it matters: Their progress shows how a fringe online forum built on unsubstantiated claims and flagged as a threat by the FBI is seeking a foothold in the U.S. political mainstream.