Ina Fried Feb 22
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Apple looks to patent yoga calorie counting

An Indian man demonstrating advanced yoga poses in Mississauga, Ontario, Canada.
An Indian man demonstrating advanced yoga poses in Mississauga, Ontario, Canada. (Photo: Creative Touch Imaging Ltd./NurPhoto via Getty Images)

Ever wonder how many calories you are burning doing yoga? Well Apple has applied for a patent for a way to do just that.

Why it matters: The pitch for Apple Watch is being able to measure your exercise, whatever it is and people hate it when their form "doesn't count."

Apple's proposal suggests using a heart-rate sensor, a thermometer to measure ambient temperature as well as motion-sensing.

From Apple's filing

A motion sensing module can collect user's motion data. In some embodiments, a hot yoga session can be detected based on measured ambient temperature. In some embodiments, a yoga type can be detected based on the motion data. In some embodiments, an energy expenditure model can be applied based on the determined yoga type.

Standard patent disclaimer: Patents represent an idea that a company has but don't always mean something is coming to market.

Mike Allen 4 hours ago
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Why Trump added a streetfighter to his legal team

Screenshot via Fox News

A new addition to President Trump's legal team — Joe diGenova, a former U.S. attorney who is well-known in Washington and has argued for the president on Fox News — reflects three White House realities.

The state of play: (1) The White House is digging in for a fight that looks to be longer and messier than officials had expected. (2) This is another example of the president responding to televised cues. Trump has spent most of his adult life in litigation, and obsesses about legal positioning in the same way that he is consumed by his press coverage. (3) It's another pugilistic voice at the table, and suggests that this weekend's attacks on Mueller won't be the last.

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Facebook reaches a tipping point

Illustration: Rebecca Zisser/Axios 

Of all the news crises Facebook has faced during the past year, the Cambridge Analytica scandal is playing out to be the worst and most damaging.

Why it matters: It's not that the reports reveal anything particularly new about how Facebook's back end works — developers have understood the vulnerabilities of Facebook's interface for years. But stakeholders crucial to the company's success — as well as the public seem less willing to listen to its side of the story this time around.