Apple is planning to join an industry group that develops best practices and educates the public about artificial intelligence technologies, Bloomberg reports.

Why it matters: Apple will add firepower to a group that hopes, in part, to calm fears about artificial intelligence and its impact on society. And as Bloomberg's Alex Webb notes, it's part of a turn towards openness on the part of a company that has traditionally kept its AI efforts secret. Other members of the group include Alphabet, Facebook and Amazon.

The bigger picture: AI development is a top priority for a slate of major tech companies. At the same time, policymakers are grappling with questions about the appropriate role of regulation when it comes to these new technologies.