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Screenshot: Apple.com

A new page on Apple's website details its efforts to make Macs and iPhones family friendly, including parental controls and other safety features. The move comes as Apple and other tech giants are under fire over whether their products are addictive, especially for children.

What's next: The new website highlights what Apple was already doing, but expect more work from Apple in this area. As first reported by Axios, Apple has delayed some features originally expected in the next version of iOS, but parental controls is expected to be an area that will still see an upgrade.

What's new: Apple's new Web site goes into more detail on Apple's current efforts but doesn't detail any new features or plans. It talks about things like ways to track location, limit in-app purchases, filter out inappropriate content and prevent devices from being used while driving. Other sections look at privacy and Apple's work in the classroom.

The backdrop: In January, two Apple investors — Jana Partners and the California State Teachers Retirement System — sent Apple a letter urging the company to do more on the issue.

We have reviewed the evidence and we believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using your products in an optimal manner.  By doing so, we believe Apple would once again be playing a pioneering role, this time by setting an example about the obligations of technology companies to their youngest customers.

Apple said at the time that it "has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online" and promised it was working on additional features.

The competition: While Apple does have some parental controls built into the iPhone, Amazon and others have arguably done more to create kid-friendly environments within their mobile devices.

Amazon allows parents to set up separate profiles for their children and offers a subscription FreeTime Unlimited service with a bundle of approved apps, books and videos. Microsoft's ill-fated Windows Phone also had a Kid's Corner mode that allowed parents to hand their device to a kid an know that they would only have access to pre-approved content. Google has also been working to expand parental controls in Android

Go deeper: Here's what Axios wrote a year ago on Apple's opportunity to do more on parental controls..

Go deeper

Updated 2 hours ago - World

At least 125 dead in western India after landslides, monsoon flooding

Vehicles driving through a flooded street in Mumbai on July 19. Photo: Pratik Chorge/Hindustan Times via Getty Images

At least 125 people are dead after monsoon rains triggered landslides in the western Indian state of Maharashtra, authorities said on Saturday, according to Reuters.

State of play: Downpours lasting several days have impacted hundreds of thousands of people, as major rivers are in danger of breaking through their banks.

Updated 3 hours ago - Sports

Olympics dashboard

🚨: China wins 1st gold of Tokyo Olympics

📺: The Olympic events to watch today

🎾: Athlete spotlight - Naomi Osaka looks to snag gold on home soil

👻: How the no-spectator Olympics could affect the athletes

🇺🇸: "What an honor it is to watch you soar," first lady tells U.S. Olympians

🥇: The six new sports at Tokyo 2020

💉 About 100 U.S. Olympic athletes are unvaccinated

Go deeper: Full Axios coverage

3 hours ago - Sports

China wins 1st gold of Tokyo Olympics

Silver medalist Anastasiia Galashina of Russia, gold medalist Yang Qian of China and bronze medalist Nina Christen of Switzerland celebrate on the podium after the 10m air rifle women's final. Photo:

China's Yang Qian won the first gold of the Tokyo Olympics, narrowly beating Anastasiia Galashina of the Russian Olympic Committee in the women's 10-meter air rifle final.

Why it matters: The first medal ceremony of the Games took on extra meaning after a year-long delay and other hurdles brought on by the pandemic. Athletes are required to hang medals around their own necks in an effort to prevent the spread of the coronavirus.