Apple denied Wednesday a Bloomberg report that it has lowered the specifications for components of its Face ID facial recognition system in order to improve supply of the iPhone X.

"Bloomberg's claim that Apple has reduced the accuracy spec for Face ID is completely false and we expect Face ID to be the new gold standard for facial authentication," an Apple representative said in a statement to Axios.

Why it matters: The phone is set to go on sale Nov. 3 and supplies are said to be extremely tight. Apple has reportedly seen tepid demand for the iPhone 8, adding pressure on the company to sell as many iPhone X devices as it can.