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Apple acquires music analytics startup Asaii

Photo of Apple Music app on Samsung phone.
Photo: Lukas Schulze/picture alliance via Getty Images

Apple has acquired Asaii, a startup that built a music analytics engine for music labels and artist managers, sources confirm to Axios. The deal, which appears to be verified by employee LinkedIn profiles, was worth less than $100 million, according to a source.

Why it matters: Along with bolstering content recommendations to users, Apple is also interested in Asaii as it can help it compete with Spotify's efforts to work directly with smaller artist —like a music label — Axios has learned.

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