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An app called Hooked is pulling in millions of millennials with its 6-minute horror fiction stories told entirely by text message. The app's slogan "Fiction for the Snapchat Generation" embodies the founders' goals: revive fiction from being lost in the social media generation.

"Our goal was engagement, getting teenagers and millennials spend time in a narrative and complete that story and not get distracted," Hooked co-founder and CEO Prerna Gupta told CNBC.

And that's just what Hooked has done. According to mobile analytics app SensorTower, Hooked has already been downloaded more than 20 million times, and most readers are between the age of 18 and 24, with 69 percent under the age of 25. The app has also generated more than $6.5 million in worldwide revenue since it launched in Sept. 2015.

How it works: Users, including some professional authors, submit stories of about 1,000 words told as a conversations between characters in text-message form. As for consumers, the app is free as long as they read each story in 6 minutes or less, otherwise they hit a paywall called a "hoot."

Why horror? "Horror was the first thing that clicked," said Gupta. "[It] is a visceral and very universal genre. It appeals to our very basic responses."

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Biden raises $141 million more than Trump

Democratic presidential nominee Joe Biden speaks during a September campaign event in Wilmington, Delaware. Photo: Alex Wong/Getty Images

Joe Biden's campaign, the Democratic National Committee and joint fundraising committees raised $466 million cash on hand, the presidential candidate's team announced late Sunday.

Why it matters: President Trump's campaign raised $325 million, his campaign communications director Tim Murtaugh announced Friday. In the spring, Biden was $187 million behind Trump and the Republican National Committee.

Driving the news: Slower spending by Biden's campaign and heavy spending by Trump's in the spring and record summer fund-raising hauls that spiked after he named Sen. Kamala Harris (D-Calif.) as his running mate contributed to the turnaround, notes the New York Times, which first reported the news.

Editor's note: This is a developing news story. Please check back for updates.

Virtual Emmys address chaotic year for American TV and society

Emmy Host Jimmy Kimmel during rehearsals Friday for the 72nd Annual Emmy Awards at the Staples Center in Los Angeles. Photo: Al Seib/ Los Angeles Times via Getty Images

The Emmy Awards Sunday night addressed the major U.S. issues this year — including the protests on systemic racism and police brutality, the wildfires engulfing parts of the West Coast, the census, the pandemic, essential works and the election.

Why it matters: Award shows have always addressed wider cultural issues, but this year — amid unprecedented stress and uncertainty — that trend has accelerated.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 11:30 p.m. ET: 30,919,638 — Total deaths: 959,332— Total recoveries: 21,152,996Map.
  2. U.S.: Total confirmed cases as of 9:30p.m. ET: 6,799,141 — Total deaths: 199,474 — Total recoveries: 2,590,671 — Total tests: 95,108,559Map.
  3. Politics: Testing czar on Trump's CDC contradictions: "Everybody is right" Ex-FDA chief: Career scientists won't be "easily cowed" by political vaccine pressure.
  4. Education: What we overlooked in the switch to remote learning.
  5. Health: The dwindling chances of eliminating COVID-19 — 7 states set single-day coronavirus case records last week.
  6. World: England sets £10,000 fine for breaking self-isolation rules — The countries painting their pandemic recoveries green.