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It'll have a standalone live video app, and will livestream video on other AOL sites, like The Huffington Post, as well as other live platforms, like Facebook Live, Live Instagram stories and Twitter Live.

Taking on TV: The livestreams will mostly be interviews with A-List celebrities, like Ryan Gosling and John Legend. It will total more than 75 events-per-month and four hours of live programming each day, according to AOL.

That's on par with broadcast networks, like ABC and NBC, which air several hours of live talk programming per day through shows like The View, and The Ellen DeGeneres Show. The format will also mimic live television talk-show programming, with live audiences.

Our take: AOL has had the necessary infrastructure to monetize live video—distribution, scale, technology—but they haven't been able to crack the code. AOL-owned Huffington Post had a livestreaming digital channel, Huffington Post Live, but they shut it down last year to shift their video strategy to include more shareable online video content.

Now is the time: A new eMarketer study says the number of digital video viewers globally will grow 8.2% in 2017, reaching about 30% of the world's population. Other major digital platforms have been investing in live video technology for months, hoping to reap the advertising dollars from the high engagement rates live video spurs:

  • Facebook is in the middle of a huge, national Facebook Live marketing campaign to expand their user base from brands to everyday consumers.
  • Instagram debuted a live feature to their stories platform in November.

Go deeper

45 mins ago - World

Biden seeks to reboot U.S. sanctions policy

Sanctions increased under Obama and dramatically under Trump. Photo: Tom Williams/CQ Roll Call

The Biden administration is rethinking the U.S. approach to sanctions after four years of Donald Trump imposing and escalating them.

The big picture: Sanctions are among the most powerful tools the U.S. has to influence its adversaries’ behavior without using force. But they frequently fail to bring down regimes or moderate their behavior, and they can increase the suffering of civilians and resentment of the U.S.

53 mins ago - World

Merkel's farewell spoiled by Poland crisis at EU summit

One last awkward EU "family photo." Photo: John Thys/AFP via Getty Images

Angela Merkel took up her vaunted mantle as Europe's crisis manager for what could be the last time tonight, as she urged the EU to find compromise in its showdown with Poland.

Why it matters: The European Commission has threatened to withhold over $40 billion in pandemic recovery funds after Poland's constitutional tribunal — stacked with loyalists from the ruling right-wing populist party — rejected the principle that EU law has primacy over national law.

Republicans who put it all on the line

Rep. Nancy Mace speaks with reporters after voting to hold Steve Bannon in contempt of Congress. Photo: Anna Moneymaker/Getty Images

A small contingent of House Republicans risked their political futures on Thursday, they say, in the name of constitutional responsibility.

Why it matters: The nine Republicans who voted to hold former Trump aide Steve Bannon in contempt of Congress are now in peril of becoming political pariahs. They've opened themselves up to potential primary challengers and public attacks from their party's kingmaker — former President Trump.