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Data:Parrot Analytics; Chart: Naema Ahmed/Axios

Consumer demand for animated content has remained stagnant over the past two years, despite the onslaught of animated box office hits, according to data pulled for Axios by Parrot Analytics.

The big picture: "Animation, especially adult animation, is a category that was mostly overlooked as 'peak TV' output increased, so one could argue it is underexploited today," says Matthew Ball, the former head of strategy for Amazon Studios.

  • "Regardless, it tends to be much cheaper than premium live content, and it's certainly more insulated from cost escalation versus such content."

Between the lines: Michael Dempsey, a venture capitalist at Compound, says that a few macro trends could increase the demand for animated content.

  1. "The digitization of animation and the scalability of it thanks to new technology is bringing the creative barrier to entry down, allowing more studios to create better animation. You can already start to see a higher volume of animated content being pitched."
  2. "Also, consumer understanding of animation is increasing. You're starting to see willingness from adults to see animation as a genre for adults, like drama-based animated series."

What's next: In an essay in animation, Dempsey argues that we're going to begin seeing technologies used in other industries, like face-tracking and machine learning, be used to create hyper-realistic and compelling animation.

Go deeper: Disney remains box office champion of animated films with Frozen 2

Go deeper

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Illustration: Aïda Amer/Axios

  1. Politics: Ex-FDA chief: Pence campaigning after COVID exposure puts others at risk — Mark Meadows: "We are not going to control the pandemic" — COVID-19 looms over White House Halloween celebrations.
  2. Health: Fauci says maybe we should mandate masks if people don't wear them — America was sick well before it ever got COVID-19U.S. reports over 80,000 new cases for 2nd straight day.
  3. World: Spain declares new state of emergency — Polish President Andrzej Duda tests positive for COVID-19.

Senate advances Amy Coney Barrett nomination, setting up final confirmation vote

Photo: Xinhua/Ting Shen via Getty Images

The Senate voted 51-48 on Sunday to advance the Supreme Court nomination of Judge Amy Coney Barrett, setting up a final confirmation vote for Monday.

Why it matters: It's now virtually inevitable that the Senate will vote to confirm President Trump's third Supreme Court nominee before the election, which is just nine days away.

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Wall Street is living up to its bad reputation

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Recent headlines will have you convinced that Wall Street is hell-bent on living up to all of its stereotypes.

Driving the news: Goldman Sachs is the biggest and the boldest, paying more than $5 billion in fines in the wake of the 1MDB scandal, in which billions were stolen from the people of Malaysia.

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