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Data:Parrot Analytics; Chart: Naema Ahmed/Axios

Consumer demand for animated content has remained stagnant over the past two years, despite the onslaught of animated box office hits, according to data pulled for Axios by Parrot Analytics.

The big picture: "Animation, especially adult animation, is a category that was mostly overlooked as 'peak TV' output increased, so one could argue it is underexploited today," says Matthew Ball, the former head of strategy for Amazon Studios.

  • "Regardless, it tends to be much cheaper than premium live content, and it's certainly more insulated from cost escalation versus such content."

Between the lines: Michael Dempsey, a venture capitalist at Compound, says that a few macro trends could increase the demand for animated content.

  1. "The digitization of animation and the scalability of it thanks to new technology is bringing the creative barrier to entry down, allowing more studios to create better animation. You can already start to see a higher volume of animated content being pitched."
  2. "Also, consumer understanding of animation is increasing. You're starting to see willingness from adults to see animation as a genre for adults, like drama-based animated series."

What's next: In an essay in animation, Dempsey argues that we're going to begin seeing technologies used in other industries, like face-tracking and machine learning, be used to create hyper-realistic and compelling animation.

Go deeper: Disney remains box office champion of animated films with Frozen 2

Go deeper

Updated 7 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Global: Total confirmed cases as of 3 p.m. ET: 20,158,258 — Total deaths: 738,063 — Total recoveries: 12,388,686Map.
  2. U.S.: Total confirmed cases as of 3 p.m. ET: 5,116,791 — Total deaths: 164,137 — Total recoveries: 1,670,755 — Total tests: 62,513,174Map.
  3. States: Florida reports another daily record for deaths State testing plans fall short of demand.
  4. Axios-Ipsos poll: 1 in 2 has a personal connection to COVID-19.
  5. Business: Moderna reveals it may not hold patent rights for vaccine.
  6. 🏈 Sports: Big Ten scraps fall football season due to coronavirus.
15 mins ago - Sports

Big Ten postpones fall sports due to coronavirus

Photo: Joe Robbins/Getty Images

The Big Ten announced Tuesday that it has voted to postpone its 2020 fall sports season, including football, due to risks posed by the coronavirus pandemic, hoping instead to play in the spring.

Why it matters: The move from one of the most prominent conferences in college sports will almost certainly prompt other Power Five leagues to follow suit.

13 of Biden's former rivals to appear together at Democratic convention

Democratic presidential candidates at the primary debate in Charleston, SC. Photo: Win McNamee/Getty Images

In a show of unity at the Democratic National Convention, 13 of Joe Biden's former 2020 challengers will appear via video to talk about the party's vision for the country and how they'll work with Biden to get it done.

Why it matters: Coalescing around Biden and his eventual running mate will help Democrats head into the general election against President Trump with a united front — unlike what they did in 2016.