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The interior of a fully-loaded F-450 Super Duty Limited, the biggest version of the Ford F-Series, is displayed at the State Fair of Texas in Dallas. Photo: LM Otero / AP

Americans are increasingly spending big bucks on trucks for luxury add-ons like heated and cool seats, backup cameras, panoramic glass roofs, doling out an average of $46,844 for a pickup, according to Kelley Blue Book, AP Auto Writer Dee-Ann Durbin reports ("US pickup truck buyers demanding more luxury"). Durbin writes, "That's more than the starting price of luxury SUVs like the Mercedes GLC or the Lexus RX." The juice:

  • "At the State Fair of Texas this month, Ford Motor Co. is displaying its most expensive pickup yet: The F-Series Super Duty Limited, a luxury heavy-duty truck with a starting price of $80,835."
  • "It has custom two-tone leather seats, a heated steering wheel wrapped in hand-stitched leather and high-tech features like a 360-degree camera system that guides drivers when they're hitching up a trailer."
  • "A fully-loaded F-450 — the biggest version of the Super Duty — will top out at $94,455. It's capable of towing an Air Force F-35 fighter plane, but it also has massaging seats."
  • "The average vehicle is selling for $34,671, up 38 percent from 2005. The average price of a full-size truck has jumped 54 percent in that same period, to $46,844."

Go deeper

Scoop: USAID chief tests positive for coronavirus

An Air Force cargo jet delivers USAID supplies to Russia earlier this year. Photo: Mikhail Metzel/TASS via Getty Images

The acting administrator of the United States Agency for International Development informed senior staff Wednesday he has tested positive for coronavirus, two sources familiar with the call tell Axios.

Why it matters: John Barsa, who staffers say rarely wears a mask in their office, is the latest in a series of senior administration officials to contract the virus. His positive diagnosis comes amid broader turmoil at the agency following the election.

Bryan Walsh, author of Future
2 hours ago - Health

COVID-19 shows a bright future for vaccines

Illustration: Annelise Capossela/Axios

Promising results from COVID-19 vaccine trials offer hope not just that the pandemic could be ended sooner than expected, but that medicine itself may have a powerful new weapon.

Why it matters: Vaccines are, in the words of one expert, "the single most life-saving innovation ever," but progress had slowed in recent years. New gene-based technology that sped the arrival of the COVID vaccine will boost the overall field, and could even extend to mass killers like cancer.

4 hours ago - Health

Beware a Thanksgiving mirage

Illustration: Sarah Grillo/Axios

Don't be surprised if COVID metrics plunge over the next few days, only to spike next week.

Why it matters: The COVID Tracking Project warns of a "double-weekend pattern" on Thanksgiving — where the usual weekend backlog of data is tacked on to a holiday.