A new Hub Research study from eMarketer shows the majority of TV content (55%) being consumed by Americans is still being watched on a TV screen through a set-top box (either live, DVR, or on-demand), compared to only 22% being watched on smaller screens: laptops, desktops, smartphones and tablets. Here's a breakdown of devices:

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Data: eMarketer; Note: Ages 16-74 who watch at least 5 hours of TV per week; Chart: Andrew Witherspoon / Axios

Why it matters: If TV content is to be consumed on smaller screens, it needs to be made for a mobile viewing experience, which means shorter, quicker, more interactive formats. (Reminder: 55% of all mobile sessions last less than 30 seconds.)

Most major platforms (Twitter, YouTube, Facebook, etc) have been inking original content deals with TV shows, but so far; none have officially rolled out a TV video experience as unique to mobile as Snapchat, which includes vertical viewing, fast-paced production cues and tap-to-swipe navigation through scenes.

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Trump's Tucker mind-meld

Photo illustration: Sarah Grillo/Axios. Photo: Roy Rochlin/Getty Images and BRENDAN SMIALOWSKI/AFP via Getty Images

If you want to understand the rhetorical roots of Trump's Independence Day speech at Mount Rushmore, go back and watch Tucker Carlson's monologues for the past six weeks.

Between the lines: Trump — or rather his speechwriter Stephen Miller — framed the president's opposition to the Black Lives Matter protest movement using the same imagery Carlson has been laying out night after night on Fox.

Updated 49 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 6 p.m. ET: 11,366,145 — Total deaths: 532,644 — Total recoveries — 6,154,138Map.
  2. U.S.: Total confirmed cases as of 6 p.m. ET: 2,874,396 — Total deaths: 129,870 — Total recoveries: 906,763 — Total tested: 35,512,916Map.
  3. States: Photos of America's pandemic July 4 ICU beds in Arizona hot spot near capacity — Houston mayor warns about hospitals
  4. Public health: U.S. coronavirus infections hit record highs for 3 straight days.
  5. Politics: Former Trump official Tom Bossert says face masks “are not enough”
  6. World: Mexican leaders call for tighter border control as infections rise in U.S.
  7. Sports: Sports return stalked by coronavirus
  8. 1 📽 thing: Drive-in movie theaters are making a comeback.

Bolton's hidden aftershocks

Photo illustration: Sarah Grillo/Axios. Photo: Justin Sullivan/Getty Images

The news media has largely moved on, but foreign government officials remain fixated on John Bolton's memoir, "The Room Where It Happened."

Why it matters: Bolton's detailed inside-the-Oval revelations have raised the blood pressure of allies who were already stressed about President Trump's unreliability.