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AMC logo. Photo: Noam Galai/WireImage

AMC Theatres announced last Friday that it will add onscreen captioning to select showtimes across the U.S. to make movies more accessible for people who are deaf and hard of hearing.

Why it matters: AMC, one of the largest movie theater chains in the world, implemented the onscreen captions after disability rights advocates pushed to make theaters more accessible, according to NPR.

The big picture: AMC rolled out onscreen captioning to 240 locations in more than 100 markets, or roughly 40% of the company's U.S. theaters, the Washington Post reports.

Details: Open captions appear on the screen for all viewers and can't be turned off during a movie.

  • Closed captioning, which is displayed on electronic devices that customers must request individually, will still be available along with assisted listening devices, the company said in a statement.

Between the lines: CEO Adam Aron said on Twitter that the open captions will come in time for Disney's "Eternals" which will be released in theaters on Nov. 5.

What they're saying: Executive vice president of worldwide programming and chief content officer Elizabeth Frank said that "inclusive programming is core to AMC's strategy."

  • "By adding open captions to the variety of presentation formats we offer, AMC locations become a more welcoming place for millions of Americans who are deaf or hard of hearing, as well as many for whom English is not their native language," Frank said.

Go deeper

Movie theaters go out of style

Illustration: Sarah Grillo/Axios

Vaccination rates are going up, people are going out to restaurants again — although the new COVID variant may get in the way — but they still aren't rushing back to the movies.

By the numbers: Some 49% of pre-pandemic moviegoers are no longer hitting theaters, according to a study from the film research company The Quorum, as reported by the New York Times.

1 hour ago - Health

Vaccine mandates lose steam in the U.S. while Europe doubles down

Illustration: Sarah Grillo/Axios

European countries are doubling down on pressure campaigns to get people vaccinated just as Republicans continue to wage war — often successfully — against vaccine mandates in the U.S.

Why it matters: The starkly different approaches create a sharp contrast between the regions' approaches to vaccination, even as the Omicron variant rapidly spreads around the world.

2 hours ago - World

Two years of COVID-19

Expand chart
Data: Our World in Data; Chart: Axios Visuals

Two years ago Wednesday, the first case of a mysterious new respiratory disease was discovered in Wuhan, China. Now, the Omicron variant has deepened concerns about just how much longer the coronavirus pandemic will last.

The big picture: More than 5 million people have died since that first case. Most people on earth have lived through some form of lockdown. 54% of the global population has had at least one vaccination, though the shots have been distributed unevenly.