Employees prepare fresh food at Amazon Go's first location in Seattle. Photo: Mike Kane / Bloomberg via Getty Images
Amazon is breaking into the brick-and-mortar retail market with Amazon Go, its automated convenience store that opens tomorrow in Seattle, Recode reports. At Amazon Go, shoppers will be able to purchase meals and snacks without waiting in checkout lines. After scanning their smartphones upon entry, their purchases will be monitored by a combination of cameras and sensors placed around the store.
Why it matters: News of Amazon buying Whole Foods — whose branded products have a prominent section in the new store — clobbered share prices of Walmart and Kroger last year. With the Amazon Go concept, the e-commerce giant hopes to chart the future of brick-and-mortar retail.