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Photo: Smith Collection/Gado/Getty Images
Amazon's Alexa audit team, which helps improve responses for the online assistant, has the ability to obtain customers' home addresses via their location data, Bloomberg reports.
Why it matters: While there is no evidence that Amazon employees have attempted to do so, with Amazon telling Bloomberg that these instances are "highly controlled," it's yet another example of how customers can fail to understand how much personal data they're sharing by utilizing Big Tech products and services.
Go deeper: The privacy paradox