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Alibaba is crushing Amazon in transforming offline shopping

Alibaba founder Jack Ma. Photo: Natacha Pisarenko / AP

Amazon has introduced high-profile experiments in offline retail in recent quarters, like the cashier-less Amazon Go, or its new brick-and-mortar book stores, but Fortune reports that Alibaba is "further along the online-to-off-line curve than its U.S. doppelgänger."

China's retail sector was in its infancy by the time e-commerce was introduced to the country during the 2000s, and consumers and retailers latched on to tools like Alibaba's online marketplace rather than waiting for or investing in an efficient network of stores.