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Rep. Mo Brooks (R-Ala.) addresses the rally preceding the Capitol insurrection on Jan. 6. Photo: Eric Lee/Bloomberg via Getty Images

Two candidates for the Alabama Republican Senate nomination are trying to out-do each other with early, far-right appeals over Second Amendment rights and criticism of transgender athletic participation.

Why it matters: Rep. Mo Brooks (R-Ala.) and former U.S. Ambassador to Slovenia Lynda Blanchard were expected to tack toward the fringe in deep-red Alabama. They are, but they're also differing in one respect: who they're targeting with their ads.

  • Blanchard's paid posts on Facebook and Instagram have uniformly targeted users in Alabama, according to the sites' political ad disclosure database.
  • Brooks' advertising is broader; some focused on his home state but many of his ads on the platforms are running nationally.
  • The pattern suggests Brooks is looking to fundraise, while Blanchard, running against a Trump-backed candidate in a state that voted for him by a 25% margin, is focused on persuasion.

Between the lines: In one spot, Brooks invoked a 2017 shooting that nearly killed Rep. Steve Scalise (R-La.) to establish his Second Amendment bona fides.

  • "Mo Brooks stood up for the Second Amendment after being shot at during the congressional baseball game," declare a round of Facebook and Instagram ads from his campaign. "Will you stand up for Mo now? Chip in to support his campaign for U.S. Senate."
  • His campaign ads also include appeals to back "MAGA Mo," complaints about "wimpy Republicans," attacks on Rep. Maxine Waters (D-Calif.) and claims that President Biden is "coming for our guns."
  • The ads also include routine invocations of Trump's early endorsement of Brooks. He's even incorporated "endorsed by Trump" into the campaign's logo.

The other side: Blanchard, the only other declared Republican candidate, is doing what she can to align with Trump despite his endorsement of Brooks.

  • Blanchard's campaign bills her as the "former Ambassador to Melania's home," and says she is "the only Trump Approved & Trump Appointed candidate who can advance the MAGA agenda."
  • Her ads on Facebook and Instagram include frequent appeals to hot-button culture war issues.
  • They criticize Major League Baseball for relocating the All-Star Game from Georgia over the state's newly imposed voting restrictions, and rail against trans athletes' participation in sports of their chosen gender.

Go deeper

Feast or famine for Trump backers

Sen. Josh Hawley challenges the 2020 election results just before the Jan. 6 Capitol siege. Photo: congress.gov via Getty Images

High-profile Trump backers in Congress who tried to block President Biden's election win have raked in grassroots cash this year. Many of their lesser-known rank-and-file colleagues have not.

Why it matters: New campaign finance data underscore a disparity among election objectors. Some have used the infamy to catapult themselves into MAGA stardom. Those who haven't — including some facing competitive 2022 reelection fights — are stuck with all the baggage and little financial benefit.

Big Tech lobbies hard against looming antitrust bill

Illustration: Sarah Grillo/Axios

Big Tech CEOs, including Apple's Tim Cook and Google's Sundar Pichai, have been jawboning lawmakers as a Senate committee takes up a key antitrust bill Thursday.

Why it matters: The bill prompting this lobbying frenzy could upend how tech's giants do business, and tech's critics see this as a "now or never" moment for Congress to check the industry's power.

Biden stock market gets Trumped

Data: Yahoo Finance; Chart: Jared Whalen/Axios

U.S. stocks markets performed worse during the first year of Joe Biden's presidency than during the first year of Donald Trump's presidency.

By the numbers: The S&P 500 rose 19.3% between the market close before Biden's inauguration and yesterday's market close, compared to a 24.1% increase for Trump during the similar period.