Paramount is giving away film ticket codes via Snapchat ads to users aged 13 to 17 to see Al Gore's climate change sequel An Inconvenient Sequel. Users 18+ will instead see showtimes from Fandango rather than the targeted ads from Snapchat. Paramount tested the new technique last week in NY and LA and are expanding the campaign to more cities after successful results.

Why it matters: It gives Snapchat an opportunity to show off its ability to sell tickets through targeted advertising and it's a good teaser for how Snapchat will be able to work with advertisers in the media and entertainment spaces in the future. It also reminds one how far the company has come from an ad targeting perspective.The company has moved away from pure branding ads toward direct-to-sale campaigns due to the heavy investments they've made in ad tech.

From a political perspective, it shows the desire by Gore and Paramount to reach a very young audience with a political message/film that typically is targeted towards older generations.

Go deeper: Snapchat announced a new ad-targeting/modeling partnership with Neustar, a Virginia-based ad tech firm, that will allow advertisers to better understand how Snapchat ad campaigns drive return on investments. Snapchat drives 5.1 times the category average return on investment for movie theatrical release campaigns, per a new Neustar/Snapchat research released Tuesday.

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Updated 31 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 2 p.m. ET: 12,573,041 — Total deaths: 561,865 — Total recoveries — 6,915,740Map.
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Scoop: Don Jr. plans convention-week Biden book

Cover via Don Jr.

Donald Trump Jr., in quarantine since girlfriend Kimberly Guilfoyle tested positive for the coronavirus, says he's used the time to finish a book that he'll self-publish the week of the Republican convention, at the end of August.

What he's saying: Don Jr., whose controversial blasts connect with President Trump's base, told me in a phone interview that "Liberal Privilege" will be his effort to paint a picture of Joe Biden and his record that the press ignores.

Romney calls Stone commutation "historic corruption"

Sen. Mitt Romney. Photo: Tom Williams/CQ-Roll Call, Inc via Getty Images

Sen. Mitt Romney (R-Utah) on Saturday tweeted a scathing response to President Trump's Friday night commutation of former associate Roger Stone's prison sentence, calling the move "[u]nprecedented, historic corruption."

Why it matters: Romney has emerged as the party's most prominent Trump critic. He sent shockwaves through Washington after announcing he would vote to convict Trump in the impeachment trial — becoming the only Senate Republican to break ranks and vote for the president's removal from office. Now he is the first major GOP lawmaker to condemn Trump's Friday night call regarding Stone.