Aug 2, 2017

Al Gore targets teens for movie sequel via Snapchat

Paramount is giving away film ticket codes via Snapchat ads to users aged 13 to 17 to see Al Gore's climate change sequel An Inconvenient Sequel. Users 18+ will instead see showtimes from Fandango rather than the targeted ads from Snapchat. Paramount tested the new technique last week in NY and LA and are expanding the campaign to more cities after successful results.

Why it matters: It gives Snapchat an opportunity to show off its ability to sell tickets through targeted advertising and it's a good teaser for how Snapchat will be able to work with advertisers in the media and entertainment spaces in the future. It also reminds one how far the company has come from an ad targeting perspective.The company has moved away from pure branding ads toward direct-to-sale campaigns due to the heavy investments they've made in ad tech.

From a political perspective, it shows the desire by Gore and Paramount to reach a very young audience with a political message/film that typically is targeted towards older generations.

Go deeper: Snapchat announced a new ad-targeting/modeling partnership with Neustar, a Virginia-based ad tech firm, that will allow advertisers to better understand how Snapchat ad campaigns drive return on investments. Snapchat drives 5.1 times the category average return on investment for movie theatrical release campaigns, per a new Neustar/Snapchat research released Tuesday.

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Coronavirus updates: Market ends worst week since financial crisis

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

The stock market ended its worst week since the financial crisis, prompting the Fed to release a statement. Meanwhile, the WHO warned that countries are losing their chance to contain the novel coronavirus and raised its global risk assessment to "very high" Friday.

The big picture: COVID-19 has killed more than 2,860 people and infected more than 84,000 others in over 60 countries and territories outside the epicenter in mainland China. The number of new cases reported outside China now exceed those inside the country.

Go deeperArrowUpdated 3 hours ago - Health

California coronavirus: Latest case has no recent history of international travel

Gov. Gavin Newsom. Photo: Kevork Djansezian/Getty Images

A new case of the novel coronavirus in California was announced on Friday after Gov. Gavin Newsom said Thursday that 33 people had tested positive for the virus, noting the risk to the public remains low.

What's new: An adult woman with chronic health conditions in Santa Clara County who "did not recently travel overseas" or come into contact with anyone known to be ill was confirmed to have contracted the coronavirus on Friday by CDC and California Department of Public Health officials.

Go deeperArrowUpdated 3 hours ago - Health

Big video game conference delayed amid coronavirus concerns

Photo: GDC

Next month's Game Developers Conference in San Francisco became the latest tech event to be cancelled or postponed amid growing concerns over the spread of the novel coronavirus.

The big picture: A growing number of events are being scrapped, including Mobile World Congress and Facebook's F8 developer conference. Some, like the giant SXSW event in Austin, insist they are moving forward.