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Paramount is giving away film ticket codes via Snapchat ads to users aged 13 to 17 to see Al Gore's climate change sequel An Inconvenient Sequel. Users 18+ will instead see showtimes from Fandango rather than the targeted ads from Snapchat. Paramount tested the new technique last week in NY and LA and are expanding the campaign to more cities after successful results.

Why it matters: It gives Snapchat an opportunity to show off its ability to sell tickets through targeted advertising and it's a good teaser for how Snapchat will be able to work with advertisers in the media and entertainment spaces in the future. It also reminds one how far the company has come from an ad targeting perspective.The company has moved away from pure branding ads toward direct-to-sale campaigns due to the heavy investments they've made in ad tech.

From a political perspective, it shows the desire by Gore and Paramount to reach a very young audience with a political message/film that typically is targeted towards older generations.

Go deeper: Snapchat announced a new ad-targeting/modeling partnership with Neustar, a Virginia-based ad tech firm, that will allow advertisers to better understand how Snapchat ad campaigns drive return on investments. Snapchat drives 5.1 times the category average return on investment for movie theatrical release campaigns, per a new Neustar/Snapchat research released Tuesday.

Go deeper

Michigan board certifies Biden's win

Poll workers count absentee ballots in Detroit, Michigan on Nov. 4. Photo: Salwan Georges/The Washington Post via Getty Images

The Michigan Board of State Canvassers certified the state's election results on Monday, making President-elect Joe Biden's win there official and granting him the state's 16 electoral votes.

Why it matters: Republican Party leaders had unsuccessfully appealed to delay the official certification, amid the Trump campaign's failed legal challenges in key swing states.

Biden to nominate Janet Yellen as Treasury secretary

Photo: Photo by Alex Wong/Getty Images

President-elect Joe Biden is preparing to nominate former Fed Chair Janet Yellen as his Treasury Secretary, four people familiar with the matter tell Axios.

Why it matters: Yellen, 74, will bring instant economic celebrity to Biden’s team and, if confirmed, she will not only be the first female Treasury Secretary but also the first person to have held all three economic power positions in the federal government: the chair of Council of Economic Advisers, the chair of Federal Reserve and the Treasury Secretary.

3 hours ago - Podcasts

Bob Nelsen on AstraZeneca and his plan to revolutionize biotech

AstraZeneca and the University of Oxford on Monday reported promising efficacy data for their COVID-19 vaccine, which has less stringent storage requirements than the Pfizer and Moderna vaccines and may be distributed earlier in developing countries.

Axios Re:Cap digs into the state of vaccine and therapeutics manufacturing with Bob Nelsen, a successful biotech investor who on Monday launched Resilience, a giant new pharma production platform that he believes will prepare America for its next major health challenges.