Paramount is giving away film ticket codes via Snapchat ads to users aged 13 to 17 to see Al Gore's climate change sequel An Inconvenient Sequel. Users 18+ will instead see showtimes from Fandango rather than the targeted ads from Snapchat. Paramount tested the new technique last week in NY and LA and are expanding the campaign to more cities after successful results.

Why it matters: It gives Snapchat an opportunity to show off its ability to sell tickets through targeted advertising and it's a good teaser for how Snapchat will be able to work with advertisers in the media and entertainment spaces in the future. It also reminds one how far the company has come from an ad targeting perspective.The company has moved away from pure branding ads toward direct-to-sale campaigns due to the heavy investments they've made in ad tech.

From a political perspective, it shows the desire by Gore and Paramount to reach a very young audience with a political message/film that typically is targeted towards older generations.

Go deeper: Snapchat announced a new ad-targeting/modeling partnership with Neustar, a Virginia-based ad tech firm, that will allow advertisers to better understand how Snapchat ad campaigns drive return on investments. Snapchat drives 5.1 times the category average return on investment for movie theatrical release campaigns, per a new Neustar/Snapchat research released Tuesday.

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Updated 42 mins ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 7 a.m. ET: 30,804,120 — Total deaths: 957,348— Total recoveries: 21,062,785Map.
  2. U.S.: Total confirmed cases as of 7 a.m. ET: 6,766,631 — Total deaths: 199,268 — Total recoveries: 2,577,446 — Total tests: 94,211,463Map.
  3. Education: What we overlooked in the switch to remote learning
  4. Politics: In reversal, CDC again recommends coronavirus testing for asymptomatic people.
  5. Health: The dwindling chances of eliminating COVID-19.
  6. World: Guatemalan president tests positive for COVID-19 — The countries painting their pandemic recoveries green.

What we overlooked in the switch to remote learning

Illustration: Eniola Odetunde/Axios

America’s rapid and urgent transition to online school has come with a host of unforeseen consequences that are only getting worse as it continues into the fall.

The big picture: The issues range from data privacy to plagiarism, and schools are ill-equipped to deal with them, experts say.

The positions of key GOP senators on replacing Ruth Bader Ginsburg

Senate Majority Leader Mitch McConnell talks to reporters on Capitol Hill last Thursday. Photo: Chip Somodevilla/Getty Images

With President Trump planning to nominate his third Supreme Court justice nominee by next week, key Republican senators are indicating their stance on replacing the late Justice Ruth Bader Ginsburg just over six weeks out from Election Day.

The big picture: Senate Majority Leader Mitch McConnell (Ky.) has vowed that "Trump’s nominee will receive a vote on the floor of the United States Senate." But Sen. Lisa Murkowski (Alaska) told Alaska Public Media, "I would not vote to confirm a Supreme Court nominee. We are 50 some days away from an election."